Three years have passed… and as I write these words, I’m filled with deep gratitude and excitement for what lies ahead. These first three years of Didea have been transformative, both personally and professionally. What began as logo designs on Fiverr has evolved into something far more meaningful: a branding studio that helps businesses not only craft an identity but also tell their unique stories.
The Beginning: From Logo Design to a Passion for Branding
At the start of Didea, my focus was clear—I wanted to sharpen my skills as a graphic designer. Designing logos on Fiverr was my entry into the world of design, a simple yet powerful foundation. But as I worked on project after project, I realized branding goes beyond just design—it’s about storytelling, emotion, and connection. This realization sparked my passion for branding, and I knew Didea’s mission was much greater.
Soon after, I integrated photography into my branding work. They say a picture is worth a thousand words, and I used this to create richer, more compelling visual narratives for my clients. Though I have always loved the creative process, these years have shown me that my true calling is building brands that genuinely resonate with people.
Our current logo and our first ever logo
Embracing Change: Learning, Growing, and Artificial Intelligence
Throughout these three years, one constant has remained—my desire to learn and grow. I committed myself to studying marketing and branding through in-depth courses on the CXL platform, refining my expertise and gaining a clearer understanding of what makes a brand stand out in today’s crowded market.
One of the most exciting and impactful developments during this period has been the rise of artificial intelligence in creative industries. The AI revolution has reshaped branding and design, and I’ve embraced it fully. From creating custom GPT-based brand chats to designing dynamic brand identities with Midjourney, I’ve incorporated these cutting-edge tools into Didea’s workflow. AI-powered video tools, in particular, fascinate me, and I see them as the future of branding, offering endless possibilities for creativity and innovation.
Building Brands, Building Relationships
Didea has worked on a wide range of projects, but what stands out most is the lasting relationships I’ve built with clients. Many of the businesses I’ve helped develop have stayed with me since day one, and watching their growth has been one of the most fulfilling aspects of my journey. From creating full brand identities to collaborating with established companies on targeted campaigns, each project has taught me something new.
Branding, I’ve learned, is not just about design—it’s about providing value. Today, I go far beyond logos, offering strategic insights to help brands connect meaningfully with their target audience. The key is understanding the message my clients want to convey and ensuring their brand speaks with clarity, consistency, and authenticity.
New Horizons: The Joy of Creating Beyond Branding
In addition to Didea’s core branding work, I embarked on two exciting new ventures: Harvey Dodelson and MishMash. Harvey Dodelson is a line of educational and empowering products designed for children and adults alike. From activity books to empowerment diaries, these products have reached audiences in Israel and around the world, in multiple languages. One of the proudest moments was seeing the Colors of Israel coloring book uplift spirits during the early days of the Iron Swords War, sold in Steimatzky stores. This project symbolizes my belief in the power of art to inspire and heal.
MishMash, a project I co-founded with my friend Omer, brings personalized gifts to life using technology. There’s nothing quite like the joy of creating something that makes people smile, and with MishMash, we blend technology and creativity to spread happiness.
Entrepreneurial Challenges: A Year of Trials and Triumphs
As rewarding as this journey has been, it hasn’t been without challenges. The past year, in particular, has been difficult—for Israel and for young entrepreneurs like myself. The Iron Swords War has cast a shadow over daily life, making it hard to focus on growth when the country faces existential threats. Yet, I believe in resilience—both personally and for my country. In these uncertain times, I hold onto hope that we will rebuild, return to normal, and emerge stronger.
Running a new business demands courage, persistence, and adaptability. One of the biggest challenges I’ve faced has been learning to embrace new forms of media, like TikTok and Instagram Reels, to stay relevant in a constantly shifting digital landscape. Though it was outside my comfort zone, it’s been an important step in Didea’s growth. Sometimes, you have to confront challenges head-on and keep moving forward, even when the path is unclear.
Looking Ahead: The Journey Continues
As I reflect on these three years, I’m incredibly grateful for the opportunity to do what I love every day. Didea has become more than just a branding studio—it’s a platform where I help others bring their visions to life. Each project, whether for a new business or an established brand, has been an opportunity to create something meaningful. And that’s what drives me—creating work that matters, work that has a lasting impact.
The future holds so much promise, and I can’t wait to see what’s next. I’ll continue to explore new technologies, push creative boundaries, and strive to deliver branding that not only looks good but makes a real difference.
Thank you for being part of Didea’s journey. If you’re looking to elevate your brand, I invite you to explore Didea’s portfolio and get in touch. Let’s discuss how we can bring your vision to life. Together, we can create something extraordinary.
We will keep building, learning, and growing—because the journey has only just begun.
With gratitude,
Itay Dahan, Founder of Didea.
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