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Food Branding: Not Just a Logo – But the Secret Ingredient Your Customers Taste from the Very First Second
As an entrepreneur opening a new spot – you’ve got a vision. You're building the menu, picking a location, hiring a team.But without...
Itay Dahan
Apr 12 min read
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Case Study: How Messi and Stanley Are Redefining Brand Growth in 2024
In today’s fiercely competitive marketing landscape, maintaining relevance requires more than sustained success— strategic innovation is...
Itay Dahan
Nov 25, 20243 min read
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Case Study: "Children Are Laundry" – An Iconic Israeli Advertising Campaign
In 2018, Bruckner Yaar Levi launched an iconic campaign for Sano Maxima , the popular laundry line from Sano , an Israeli brand known for...
Itay Dahan
Nov 7, 20243 min read
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Finding the Sweet Spot: Balancing Brand Consistency and Brand Flexibility
In the dynamic world of branding, striking a balance between brand consistency and brand flexibility is crucial for long-term success....
Itay Dahan
Oct 13, 20243 min read
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2,000 Days in a Row of Language Learning and How It Relates to Building a Strong Brand
Learn how a 2,000-day Duolingo streak taught invaluable lessons in consistency, persistence, and growth—essential for building a strong bran
Itay Dahan
May 22, 20243 min read
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