As 2024 draws to a close, it’s incredible to see how much the world of marketing and branding can evolve in just one year. This past year...

In today’s fiercely competitive marketing landscape, maintaining relevance requires more than sustained success— strategic innovation  is...

In 2018, Bruckner Yaar Levi launched an iconic campaign for Sano Maxima , the popular laundry line from Sano , an Israeli brand known for...

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Manchester City, a club celebrated not only for its on-field success but also for its deep community engagement, took a novel approach in...

Discover how seasonal and holiday marketing can transform your brand, connecting deeply with communities and fostering loyalty.

Why did McDonald's transform its iconic symbol in their latest branding campaign? And what lessons does this reveal about branding...

Explore the dynamic world of branding in 2023 with DIDEA, where intense market competition meets the revolutionary impact of AI in design.