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The Cart Before the Horse: Why Organic Marketing Must Come First
Imagine this: you’ve got a shiny new cart—sleek, expensive, and designed to impress. But there’s one problem: you’ve forgotten the horse....

Itay Dahan
Jan 293 min read
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2024 in Branding: Trends, Insights, and a Look into 2025
As 2024 draws to a close, it’s incredible to see how much the world of marketing and branding can evolve in just one year. This past year...

Itay Dahan
Dec 23, 20243 min read
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Case Study: How Messi and Stanley Are Redefining Brand Growth in 2024
In today’s fiercely competitive marketing landscape, maintaining relevance requires more than sustained success— strategic innovation is...

Itay Dahan
Nov 25, 20243 min read
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Finding the Sweet Spot: Balancing Brand Consistency and Brand Flexibility
In the dynamic world of branding, striking a balance between brand consistency and brand flexibility is crucial for long-term success....

Itay Dahan
Oct 13, 20243 min read
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Three Years of Didea: A Journey of Passion, Growth, and Creativity
Three years have passed… and as I write these words, I’m filled with deep gratitude and excitement for what lies ahead. These first three...

Itay Dahan
Sep 26, 20244 min read
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2,000 Days in a Row of Language Learning and How It Relates to Building a Strong Brand
Learn how a 2,000-day Duolingo streak taught invaluable lessons in consistency, persistence, and growth—essential for building a strong bran

Itay Dahan
May 22, 20243 min read
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Reset and Refresh: 3 Principles for Consistent Social Media Posting After Passover
The conclusion of Passover marks an ideal moment for renewal and rejuvenation, presenting a prime opportunity for businesses to refresh...

Itay Dahan
May 5, 20242 min read
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